Wrigley Announces Launch of Doublemint Twins Mints

March 30th, 2006

Chicago, March 29, 2006 -- Wm. Wrigley Jr. Co. has announced the debut of Doublemint Twins mints -- the first new product introduction from the Doublemint brand in more than 90 years.

"Consumers told us that they were looking for an innovative and exciting way to enjoy the Doublemint brand that they grew up with," said Paul Chibe, senior marketing director for Wrigley.

With their unique blend of two flavors in one mint, new Doublemint Twins mints "will satisfy those who already love Doublemint gum, as well as attract a new generation of fans," the company noted. Available in both Wintercreme and Mintcreme flavor varieties, Doublemint Twins mints are adorned with blue and green Doublemint arrows and come in a fun, convenient, flip-top package.

"Because consumers look to Doublemint to provide the perfect amount of mild mint enjoyment rather than intense mint flavor," Chibe added, "Wrigley's new Doublemint Twins mints will become an instant classic, just like Doublemint gum."

The advertising, which launched March 6 from Energy BBDO, builds upon the brand's heritage of the Doublemint Twins and their unique jingle -- but with an unexpected twist. Viewers will be introduced to a new set of twins -- two very different people that are dressed alike as twins -- singing, "New Doublemint Twins are different. They're mints."

For more information and a fun, behind-the-scenes look at the campaign, please visit http://www.NewDoublemintTwins.com

The Wrigley Company is a recognized leader in the confectionery field and the world's largest manufacturer and marketer of chewing gum, with global sales of more than $4.0 billion. The Company markets its world-famous brands in more than 180 countries. Three of these brands -- Wrigley's Spearmint(R), Juicy Fruit(R), and Altoids(R) -- have heritages stretching back more than a century. Other brands include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme Savers(R), Eclipse(R), Airwaves(R), Alpine(R), Solano(R), Sugus(R), Cool Air(R), and P.K. (R).

For more information, please visit http://www.Wrigley.com .