Mars Chocolate Brands Offer Football Fans Chance to Celebrate with the Next Super Bowl Champions

January 13th, 2010

Hackettstown, N.J., January 13, 2010 -- Mars Chocolate North America has announced that its M&M'S Brand, SNICKERS Brand, TWIX Brand, MILKY WAY Brand and 3 MUSKETEERS Brand are offering football fans a chance at a once-in-a-lifetime Super Bowl experience.

As part of the "Be on the Field 2010 Instant Win Game" promotion, one lucky fan will score an all-expenses-paid trip for four to Super Bowl XLV in North Texas, where he or she will get to celebrate on the field with the newest Super Bowl champion.

To participate in the "Be on the Field 2010 Instant Win Game," fans are encouraged to get Mars real chocolate products for their upcoming playoff and Super Bowl parties. They can then register select UPC codes at www.BeOnTheField.com between December 22, 2009 and February 7, 2010, for their chance to win.

"Mars chocolate brands have always been a staple among fans and the great camaraderie that exists at football parties and celebrations," said Michele Kessler, vice president of marketing, Mars Chocolate North America. "Our 'Be on the Field 2010 Instant Win Game' allows us to take that celebration to the next level by giving fans the chance to celebrate on the field with the next Super Bowl champs - a prize envied by many fans and NFL players!"

Missing out on the on-the-field celebration following the Super Bowl is a hard thing to forget. Just ask NFL great, Jim Kelly, who led his team to four consecutive Super Bowls in the 1990s.

"Making the Super Bowl was a life-long dream," said Kelly. "Of course, it would have been better if I got to hoist the trophy and celebrate with my teammates following the game. I may have missed my chance. That's why every fan should participate in this once-in-a-lifetime promotion."

In addition to the grand prize trip to Super Bowl XLV in North Texas, participants in the "Be on the Field 2010 Instant Win Game" have a chance to win thousands of other great prizes including VISA Gift Cards and packages of Mars real chocolate products. No purchase necessary. Visit www.BeOnTheField.com for additional details including official rules.

All player participation is facilitated by NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association.